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King of Glory, the top-grossing mobile game worldwide, has made a name for itself in China's competitive gaming industry. In March 2017, Tencent Financial Statement revealed that this MOBA Multiplayer Online Battle Arena game boasts over 80 million dly active users and an astounding 200 million monthly active users. Remarkably, it more than $7 billion in profit for Tencent alone in 2016, which was nearly eighty percent of the revenue from listed Chinese companies.
Moreover, during Q1 of 2017, this game brought in over $3 billion every month to Tencent's coffers. Not surprisingly, King of Glory managed to secure the top position as the most profitable mobile game on both Apple’s iOS and Google Play platforms with an impressive 160 million monthly active users.
This extraordinary success isn't merely a result of its captivating gameplay but also a testament to its smart platform design. By integrating TiMi Studio Group the developer and gamers into a two-sided platform, Tencent's King of Glory successfully sidestepped the classic chicken-and-egg problem faced by other startups. The immense user base already present on WeChat, Tencent’s dominant social media platform, ensures that any new game from TiMi has a strong initial audience to attract users.
In this platform design, developers like TiMi Studio Group serve as the loss-leader, while gamers are the profit-making side, reaping rewards through in-app purchases and ads. The seamless integration of Tencent's social platforms not only helps in launching new games but also serves as a catalyst for ad sales by leveraging the user base's data.
Notably, King of Glory has broken ger stereotypes with its player demographics; 54 of players are female compared to League of Legs' whopping 90 male audience. Furthermore, it boasts an impressive statistic that over 80 million matches start every day and restricts access for underage users under 12 after 9pm.
The game's popularity has even led Ninto, known for its console dominance, to partner with Tencent to bring this title to the Ninto Switch platform, highlighting King of Glory's global reach.
In , King of Glory is a masterclass in leveraging existing platforms and user bases to create a successful gaming phenomenon. The game’s multi-sided nature ensures continuous growth and profitability by effectively connecting developers and gamers on one unified platform.
References
China Mobile Games Industry Analysis. https:www.scmp.combusinesstechnologyarticle2053491why-tencent-s-controversial-honour-kings-has-200-billion-users
King of Glory - Wikipedia. https:en.wikipedia.orgwikiKing_of_Glory
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Tencent King of Glory Mobile Game Success Chinas Most Profitable Mobile Game 80 Million Daily Active Users in Gaming $7 Billion Revenue from Single Game King of Glory Gender Balanced Player Base Global Reach with Nintendo Switch Partnership