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Scenario:
A multinational technology corporation approached us to optimize the information architecture and navigation of a new tool used for publishing and managing games and apps online. The primary goal was to evaluate user performance agnst a predefined task set, along with identifying any usability issues related to business analytics, particularly in terms of monetization.
Approach:
We executed global remote moderated usability tests over two weeks using a mid-fidelity prototype. We recruited thirty participants from small to medium-sized businesses across the Americas, Europe, and Asia who occupied roles such as engineers, quality assurance specialists, marketing managers, and product managers.
Outcome:
During our research, several usability concerns emerged that could hinder successful tool application usage. Through this investigation, we observed that various factors influenced navigation methods, including job positions, business objectives, and the type of apps or games being managed. Several recommations for enhancing the user experience were provided based on these findings.
Industry:
Consumer Technology
:
Formative Evaluative, Global Research, Remote Testing
Stimuli Used:
E-commerce platforms, Gaming applications, Website interfaces
For those interested in initiating a research project:
Contact us at +1.630.504.7391 or eml [email protected] for consultation.
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Downers Grove, IL 60515
Additional Information about this location is avlable on request.
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Chicago, IL 60606
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London Location:
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Global Presence:
China XplusX,
Germany uintent,
India PeepalDesign,
Japan Uism,
Singapore XplusX,
ReSight Global,
UXalliance,
Participation in Research Studies?
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2001 Butterfield Road,
Suite 260,
Downers Grove, IL 60515
+1.630.504.7391
Chicago Suite:
125 S. Wacker Drive,
Suite 3020,
Chicago, IL 60606
+1.312.376.3029
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